Consumer goods & retail

Fast-moving to the future

Consumer goods and retail face growing challenges from multi-channel complexities, evolving customer needs, and disruptive business models. Balancing acquisition costs, pricing, and discounts while ensuring ROI requires precise strategies. Adapting to shifting behaviors and optimizing multi-channel effectiveness are essential for sustained growth. Our consulting services help businesses navigate these challenges, align strategies with market demands, and maximize profitability through actionable insights and innovative approaches tailored to this dynamic landscape.

Customer insights

We uncover behaviours and preferences through advanced analytics and research. We deliver actionable strategies to improve acquisition, retention and engagement. By leveraging segment-specific insights, we help businesses optimize go-to-market strategies and drive loyalty, ensuring data-driven decisions that fuel growth and enhance customer value.

Transparency in commercial economics

Understanding in granular detail where a firm makes or burns money is crucial – as sharp differences inevitably emerge across products, channels or customers.

Transparency in the economics to grow and run the business is an indispensable compass to guide all ensuing commercial efforts.

Pricing

Pricing is key to balancing profit between volume and unit value, requiring insights into willingness to pay, value, market share and competition. It starts with understanding product drivers and cost structures. Our AI-powered profit engine identifies optimal pricing strategies and assesses discount impacts on sales and profitability

Strategic trade negotiations

Past contracts create unwarranted trade term discrepancies. Effective terms reward future behavior, fostering mutual growth. Our expertise in redesigning and renegotiating trade terms has driven significant success for top global branded manufacturers.

Distribution optimisation

Efficiently selling to target customers requires balancing reach, cost and value, especially in complex digital channels. Using insights from our profit engine—centered on lifetime value, effectiveness and reach—we optimize channel mixes and investment levels in pricing, discounts, subsidies, marketing and sales support.

Sourcing after inflation

Under the guise or reality of inflation, very significant price increases were passed through in recent years.

Our deep strategic sourcing experience ensures we reintroduce supplier alignment and savings at the core of your cost structure.

A snapshot of our customers

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